Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong Corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image. Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level. .

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong Corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..

Konsten att sälja sig själv/The art of selling yourself grasps the complex of problems that occur when artists chooses to start their own record companies. Not only must the artist fulfil the cultural aspects of being an artist but also the economical aspects of running a business. This means that the artist?s identities and roles become more complex. The purpose of this paper is to understand the construction of identities among artists who run their own record companies.

This is a qualitative social psychology study, which aims to describe how mothers with 1-2 year old children develop their identities, seen from Symbolic Interactionistic perspective. Five young mothers have been interviewed, through qualitative interviews and self reports. Through this data I have attempted to establish how these women develop their identities when they have been mothers for 1 or 2 years. The conclusions I have drawn is that the identities change radically with becoming a mother and all respondents take different decisions outfrom their identities as mother. There seems to exist a need of more knowledge about how to bring the identity of a woman and a mother together and create a new entity.

Corporate Citizenship, Corporate Social Responsibility, socialt ansvarstagande, hållbarhet.

In order to investigate the perceived Corporate Social Responsibility (CSR) concept and to indentify what expectations the key stakeholders have on the Pharmaceutical Industry both secondary and primary data has been used. CSR can be perceived as a corporate reputation enhancing tool, however it can also put pressure on corporations to behave as good corporate citizen responsible for thier stakeholders. All stakeholders´ interests therefore have to be consider in order to immprove corporate reputation..

Title: Territorial identities and fusions- regional identity by interregional fusions Level: Final assignment for Bachelors Degree in Social Science with specialization in Urban and Regional Planning. Major subject: Geography. Author: Mladen Krajisnik Supervisor: Carl-Johan Nordblom Date: 2009 May Intention: The main focus of this study is to verify the existence, or nonexistence, of local and regional identities. Considering the result regarding regional identities, this thesis will continue on to clarify if these identities are to be seemed as a threat or resource during fusions, and if so, how can one best manage these different identities.Method: Only secondary data has been used in this study. I've botanized amongst the literature that processes fusions, impact of culture, identities, regions, territory. Continuing on, the collected empirical resources have been compared to my theory, from which an analysis was able to be spawned and conclusions were drawn.Result & Conclusions: The thesis confirms different regional identities, although it does not treat the subject regarding the inner strength of regions comparing to one another.

This study concerns ways in which Muslims in Sweden construct their identities. The theoretical approach of the study is based on the assumption that people construct their identities through narratives. Circumstances such as time, place, and relationships affect how narratives are told and therefore how we perceive ourselves and the world around us.In the wake of 11th of September 2001, the old colonial narrative of ?the West vs. the East? has become powerful, and makes many question the possibility of successfully integrating Muslims immigrants in Western countries.

The aim of this study is to examine how public librarians in small Swedish municipalities experience their professional roles. As part of examining such an abstract subject as experiences we also examine what tasks they perform, which will function as a support of the analysis. The theoretical frame-work is based on librarian identities worked out by Anders Ørom and a model of professional roles worked out by Maj Klasson. The analytical procedure consists of both deductive and inductive viewpoints. The empirical material consists of qualitative semi-structured interviews with five librarians that work in public libraries located in municipalities with less than 12 500 inhabitants.

Background: Corporations are established and organized in order to create economic values for their owners and the main aim of every business enterprise is to be profitable and satisfy the financial expectations of their shareholders. However, corporate social responsibility focuses on the ethical aspects of corporate business in order to achieve the balance between the profitability and social responsibility. Nongovernmental organizations through their activities promote the respect for human rights and environmental care within the corporate world. Purpose and Scope: To make an in-depth study about the role of nongovernmental organizations regarding corporate social responsibility in order to increase the understanding of corporate social responsibility. Methodology: We used literature research for our thesis and we analysed the secondary data related to the corporate social responsibility.

Corporate spending on information technology is persistently increasing and a majority of companies are currently employing an intranet. Intranets have implications for internal communication but are also instruments for the dissemination of corporate culture. Existing research on intranets and corporate culture is limited to Swedish organizations within the industrial or IT-sector and to foreign companies. The purpose of this study is to understand how or if corporate culture can be embedded into an intranet. Specifically, this study addresses the research question: How is corporate culture communicated via an intranet in a Swedish service-sector company? We perform a qualitative case study and find that communication on intranets is still characterized by a traditional top down approach.

Postcolonial feminist theory says that ones identity is constructed by severalfactor, not only gender but even culture, ethnicity and class imbedded in the socialcontext. This paper examines what happens to women's identities if the socialcontext changes. Does an identity shift occur? By interviewing five women fromBosnia-Herzegovina I try to understand the affects migration has on women?sidentity. Postcolonial feminist theory says that our identities are constantlychanging, as their constructing factors.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

The purpose of this thesis is to examine the identity, competences and professional development of corporate librarians. I have done an empirical study based on semi structured interviews with 11 information professionals who were working at Astra Zeneca at the time of the re-organizations of the company in 2009 which ultimately led to the closing of the libraries. I have also examined the views on competences and professional development of librarians in general, both in Sweden and in Denmark. I have used Thomas Brante?s theories on profession types as well as Anders Ørom?s theories on librarian identities as my theoretical framework.

The aim of this Master's thesis is to study the public library identity from a brand perspective, how the public library brand identitity is communicated through blogs and what is communicated in them.The authors analyse the public library identity through selected concepts and a model within Aaker´s and Kapferer´s branding theories. These theories have been applied on literature and blogs as a method. The authors have examined literature about the public library identity in different works within Library and Information Science and political documents that applied to public libraries. An empirical study has been carried out on blogs published by public libraries in Sweden.The result of this study has lead to the identification of different core and extended identities for the public library brand. The core identities have been identified as democracy, adult education (the swedish word ?folkbildning? has no correct translation in english, adult education is the recommended related term) and lifelong learning.